The Dublin Web Summit this October was largely centered around Cloud computing, mobile and Social Media.  Social Media was by far the most enthusiastic and in demand speakers of the show.  The event offered a lot of interesting panelists and speakers but there was nothing really new or groundbreaking throughout the show that hadn’t been said many times already in trade posts.

It was entertaining listening to the panel on Friday morning who were hugely hungover after partying with Bono until the early hours of the morning, they pulled it together quite well.

Ireland cannot be underestimated for the levels of innovation and inspiration amongst tech enthusiasts and entrepreneurs who all had impressive ideas and approaches to doing business online and in the digital era.

Many interesting social media professional were well represented and indeed proves that PR and Marketing is moving online and lessening its focus on offline channels and leveraging social media and embracing it more and more.

An interesting and innovation stand from ESB Electric Ireland had a lovely novelty factor, ‘Tweet a Treat’, basically by tweeting a hashtag the machine would open a hatch door and reveal a hot beverage and snack.

It was great to meet so many fellows of the industry and in other trades and plenty of interesting insights and visions among the attendees. I will get in touch with those I had the pleasure of meeting over the coming days.

Most people these days have free calls to landlines or inclusive minutes on their mobile and landline, calling 1890 numbers for banking can be quite costly as they keep you on hold and transfer from one department to another.

There is an external access number to the switchboard which is a Dublin landline regular number, so if you need to call Banking 365 with Bank of Ireland, use the following number +353 1 404 4000

Using fonts in web design has always been a challenging issue due to the fact that the fonts used need to be installed locally on the visitors computer, but the following selection can be viewed by more a less everyone.

The recent spate of enhancements to Facebook Ads is continuing today with several new ways to target Facebook ad campaigns. Last week, Facebook turned on time scheduling, and this weekend, ad editing. Today, it’s enabling three new features: connection targeting, multiple country targeting, and birthday targeting.

Connection Targeting

Connection targeting is perhaps the most robust of the new targeting features. With connection targeting, advertisers can now target their ad to only reach users who are:

1. Fans of any of your Pages
2. Users of any of your Applications
3. Members of any of your Groups
4. Attendees of any of your Events

Basically, Facebook wants to make it easy for business and brands to increase engagement with any users they’re connected to on Facebook through Facebook Ads, using it as a paid notification or cross-promotion channel. You can also target users who are connected to one of your Pages/Groups/Apps/Events but not to another in order to do more specific cross-promotions.

However, currently, advertisers are not able to use the new features to target members of any generic Page, App, Group, or Event. That would be very powerful, but would also encourage targeting behavior that Facebook may not want to enable. Nevertheless, as it currently stands Connection Targeting could be a very powerful tool for marketers and developers to re-engage certain segments of their Page’s fan base or application’s user base.

Multiple Country Targeting

Just like it sounds, multiple country targeting allows advertisers to reach users in multiple countries (up to 25) with a single campaign. Until today, advertisers had to create different ads for each country. Facebook delivers the ad based on a combination of profile data and IP address.

Birthday Targeting

For advertisers interested in reaching Facebook users on their birthdays, Facebook now has a new checkbox to do just that. Birthdays are compelling scenarios for interaction on Facebook, so we expect to see many advertisers take advantage of this feature.