The old adage of "Build it and they will come" unfortunately does not hold true for modern web site marketing. Being found in search engines such as Google, Yahoo and Live is essential for the visibility of your site to the average surfer. Search engine optimisation can improve your visibility in the search engines, and also important among other web sites and directories. We offer consultancy services on SEO for your business and guide your through the process, providing full reporting measuring of results and consultation of in the areas listed below.
Online Advertising (Pay Per Click, PPC)
Without a doubt online advertising is guaranteed web traffic from the search engines, Google Adwords being the most prominent, and also advertising on Live.com. The model used PPC (Pay Per Click), is that of an auction on the price of a single click. Depending on your area of business costs can vary wildly depending on how competitive the search term is, a good way of checking the keywords you would like to bid on is the use free Google Adwords sandbox tool to see search volume, competitives and average cost per click. Siging up for Adwords, is straight forward and has extensive reporting tools although it can appear overwhelming at first. We can offer consultancy in tuning your Adwords spend with less competitive keywords for your area of business.
Organic SEO and Link Building.
Adwords can prove expensive in some industries, in these cases it is best to pursue a longer term strategy for your online marketing needs. This involves optimising your website for keywords and buidling links back to your website. We have a selection of packages and services to choose from to suit your requirements.
Our sites are built SEO friendly structurally
All our website builds are SEO friendly in structue, our content management solutions and online shops are assembled in a way that is friendly to search engines in page structure and URL string formats.
Web traffic anaytics and reporting
We offer full superior realtime website analytics software to track every aspect of your website activity and visibility, including how people navigated your web site and pages they viewed. We also offer full monthly reporting on search engine rankings.
And not forgetting offline marketing..
It is of course important not get carried away with the whole online marketing frenzy. Traditonal offline marteting methods are effective an essential part of marketing online. Giving your employees business cards carrying their company email and website address, letterheads, and ad's in the print media and other appropriate offline channels that may apply to any of your existing offline marketing methods.